For riders
Request transportation. Understand the journey.
Naka is designing the rider side of its ride-hailing platform—from making a request and connecting with a driver to following the ride and finding support. The product is still under development.
Rider experience
A clear flow through each stage of a ride.
A rider should be able to understand what is happening, what comes next, and where to find help. That principle is guiding how Naka approaches the rider experience.
- 01
Requesting a ride
The product is being designed to collect the essential journey details and present the request clearly before it is placed.
- 02
Driver matching
The platform is being designed to connect a rider’s request with a driver through the marketplace.
- 03
During the ride
Relevant journey and driver information should remain easy to find while a ride is in progress.
- 04
After arrival
Completion, payment state, ride records, and access to support should form a coherent end to the journey.
Pricing transparency
Information before assumption.
Naka’s rider product is being designed to show relevant pricing information before a request is confirmed. Exact rider prices, fees, and market terms are not yet public.
Reliability
The product should explain its state.
From matching through arrival, useful status information matters. Naka is designing the experience so riders can understand where a request stands without unnecessary uncertainty.
Safety & support
Trust has to be designed into the journey.
Naka is approaching rider safety across identity, ride context, platform operations, support, and careful data handling. Specific safety functions will be documented as they are developed and verified.
Identity
Developing appropriate ways to establish and protect participant identity.
Ride context
Keeping the information around an active ride understandable and useful.
Support
Designing routes to help that fit the urgency and context of an issue.
Follow what we’re building.
Read the Naka journal for product thinking, engineering notes, and company updates.